Heritage In The Broadcast Media
Heritage has created 5 public services announcements (PSA) that air occasionally on TV stations around South Carolina. Each PSA is geared towards a different audience. If you are interested in using the PSAs in your area (not limited to SC), please contact Heritage@HeritageServices.org
“Family”—This PSA was created to target parents of teens to emphasize the importance of strong communication between parents and teens about avoiding risky behaviors.
“Normal”—This PSA was created to demonstrate that many teens are choosing abstinence rather than sexual activity—so abstinence is the “normal” behavior rather than sexual activity.
“Nightclub”—This PSA was created to target young adults to emphasize the need for practicing abstinence.
“Basketball”—This PSA was created to emphasize that sexual activity outside of marriage can have consequences that could change the plans that teens have set for their future. It also demonstrates that there are young men making the decision to be abstinent to protect their future.
“Classroom”—This PSA was created to emphasize how abstinence education gives students the skills needed to resist the hook-up culture and refute negative peer pressure.
Heritage created an Infomercial targeting teens to demonstrate the benefits of choosing abstinence. It contains many interviews with young adults and role models that are practicing abstinence. The message empowers teens and young adults to make the same decision to practice abstinence. The infomercial also encourages adults to talk to teens about avoiding risky behavior.
Heritage created this 30-minute Infomercial to educate, equip, and empower parents of adolescents. It promotes Heritage’s parent resource Sex, Lies and Hook-Ups: A Parent’s Guide for Fighting Back.
Andy Savage of The Savage Report interviews a Heritage representative about how the Heritage Keepers ®curriculum is used in South Carolina schools.
Sean Hannity of Fox News does a segment on the effectiveness of the Heritage Keepers® program while also discussing upcoming possible funding cuts at the federal level for all abstinence programs.